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Monday, 15th July 2024

The President’s Watch

Since its debut in 1956, the Rolex Oyster Perpetual Day-Date watch was a major innovation. It was the first wristwatch to indicate, in addition to the date, the day of the week spelled out in full in an arc-shaped window at the 12 o’clock marker. This was available in a selection of 26 languages. The Day-Date watch models were made only in precious metals like 18-karat yellow, white and everose gold or 950 platinum. This ‘watch of prestige’ was known for its exceptional precision, reliability and readability. It featured a unique ‘President’ bracelet with semi-circular three-piece links. Its popularity among the wrists of political figures, filmmakers and entrepreneurs ensured its popularity as ‘The President’s Watch.’

Now, Rolex presents a new generation of this iconic model with a novel design and stylistic variations. This new model includes an exquisite variant in 18-karat yellow gold with a green ombré dial embellished with brilliant-cut and baguette-cut diamond hour markers and framed with a futted bezel. The case features a Cyclops lens at the three o’clock marker and scratch-resistant sapphire crystal. The new Oyster Perpetual Day-Date 36 is equipped with a new generation self-winding mechanical movement with a Calibre 3255 that has been entirely developed and manufactured by Rolex and incorporates the brand’s Chonergy escapement, known for its high energy efficiency and dependability, which permits a power reserve of approximately 70 hours. This movement has been fitted with a blue Parachrom hairspring, another Rolex exclusive, this paramagnetic alloy improves precision in comparison to traditional hairsprings regardless of the position. The watch’s oscillator also features the brand’s hallmark Paraflex shock absorbers that further increase the model’s shock resistance. This movement is enclosed in a 36-mm Oyster case, synonymous with waterproofness and guaranteed to a depth of 100 meters. The case, which is hermetically screwed down by Rolex watchmakers to secure the movement, is crafted from a solid block of 18-karat yellow gold. In short, the new Oyster Perpetual Day-Date incorporates a new generation movement, known for its precision, shock resistance, reliability and power reserve that ensures a superlative performance.

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