W&W and its 48 exhibiting Maisons opened their doors to their guests this morning, to the largest watchmaking event of the year.
Among our favourites: the Rolex Yacht-Master 42 in RLX Titanium, the Jaeger Le Coultre Rendez Vous, Bell & Ross green and gold collection, Bulgari Octo Roma, Cartier Tank Privè, Hublot MP-13, Roger Dubuis Excalibur and the Zenith Pilot.
Watches and Wonders Geneva is the most prestigious event of the year for the horology industry and this year marks a historic change as it opens its doors to the public. From 27 to 31 March the show, whose exhibitors will include Rolex, Cartier, Patek Philippe and many others. Outside the flagship event at Geneva’s Palexpo, the city will be celebrating watchmaking for a whole week with boutiques hosting meet-and-greets, specially commissioned artworks and rare pieces, with late night openings, a DJ set and drinks on the evening of 30 March.
The move to expand the event throughout the city and welcome the public is one of the first initiatives by the Watches and Wonders Geneva Foundation which was founded in September 2022. The foundation has been set up by Rolex, Patek Philippe and luxury conglomerate Richemont, which owns Montblanc, Baume et Mercier, Van Cleef & Arpels and many other watch maisons, to promote watchmaking excellence across the globe through in-person and digital events.