Watch or jewel? Jewel or watch? Chanel’s latest timepiece is a tribute to timeless style. Code Coco draws inspiration from the clasp of the brand’s signature 2.55 handbag, which was created in February of 1955, hence 2.55. The clasp dominates the elongated case of the timepiece separating upper portion of the jet-black, lacquered dial that contains a princess-cut diamond from the dial hands located on the lower part.The clasp is moveable and can conceal the time when placed vertically.The design, chic and modern, combines straight lines that recall the quilted pattern, another nod to the 2.55. The most recent version of the model is made from shiny, best-in- class ceramic that is both lightweight and highly scratch-resistant, a nod to Chanel’s expertise working with the material. The result? A watch that is both functional and utterly gorgeous.
This latest addition in black ceramic was presented in Gabrielle Chanel’s apartment on Rue Cambon, while the campaign was shot in Chanel’s other Parisian home, the Ritz Paris. Captured in black and white, it follows models Soo Joo Park, Nozomi Iijima, Alice Dellal and Alma Jodorowsky behind the scenes inside the hotel as they nonchalantly go about their sojourn highlighting the allure of the timepiece.
This new model makes a sophisticated addition to the Code Coco Collection which now has five variations:stainless steel or black ceramic with the Maison’s signature quilted pattern.These two versions are available with or without a diamond encrusted bezel set with 52 brilliant-cut diamonds.A final variation, dubbed Baselstar, is made in 18-carat white gold and is completely covered in diamonds for a total weight of 56.47 carats and is limited to only 20 timepieces.