An American Sartorial Story, Ralph Lauren Purple Label Destinations for timeless classics and seasonal collections. Ralph Lauren, like many great american brands, evolved while staying true to their roots. Ralph’s iconic “Polo” line evokes thoughts of Ivy League, or Hamptons prep, yet remains undeniably American West. Nantucket meets Telluride. With the commercial success of Polo, Ralph pressed on in 1994 and launched Purple Label. The brand, which insiders know as the pinnacle of luxury. Refined, precise and tasteful, taking some inspiration from Saville Row, all while reinvigorating the perception of American tailoring. His description that accompanied the first Purple Label collection was an antithesis of the “dress down” trend.