Supercar Owners Circle

This year Bulgari and the Supercar Owners Circle (SOC) commenced a partnership with an event at the Bulgari Hotel in Milan from 5th– 6thof May. The Supercar Owners Circle is made up of a select group of passionate automotive enthusiasts from around the world. Members of this circle are known for their ownership of the rarest vehicles on the market. The philosophy of the SOC derives from experience driving these exclusive cars with an unparalleled level of service around the world. This quest for attaining the best is also part of Bulgari’s attitude and proved a natural choice for the formation of a partnership.

The event, which highlighted the commitment to excellence and exclusivity of the two partners, also set the stage for the presentation of an exceptional timepiece by the Rome-based Maison. This timepiece, the Octo Tourbillon Sapphire SOC is a watch issued exclusively for “the world’s most discerning car collectors.” The watch features a sapphire case rimmed by DLC-coated titanium that reveals the movement equipped with a tourbillon. Hour-markers in 18-carat yellow gold indicate the time while the SOC logo adorns the watch’s crown.

The event was concluded with an exceptional parade of supercars along the city of Milan before taking off to visit the private car collection of one of the members.