Red Hot Rolls-Royce

Over 40% of Rolls-Royce Ghost, Wraith and Dawn (pictured here) delivered in Japan are the Black Badge series, according to Rolls-Royce Motor Cars Asia Pacific Regional Director Paul Harris. “The visual diversity of the Tokyo cityscape speaks of the diverse enterprises that have brought success to Rolls-Royce’s Tokyo clientele – tech and trade on one hand, creative industries and traditional arts on the other.”

Through the lens of British photographer Mark Riccioni, the Dawn Black Badge weaves through the backstreets of Akihabara to the shores of Tokyo Bay, the dark night contrasting dramatically against the vehicle’s Magma Red paint. As the sun comes up, the Dawn Black Badge takes on a new day in the Japanese capital.

A total of 18 images of Dawn, Wraith and Ghost were showcased in the photography series last summer, “Black Badge: Tokyo After Hours” spotlighting the series.