The Flow of Light – Via Gesù Milano ( Italy )

The renaissance via Gesù, a unique street in the “Fashion square” of Milan, is now protagonist of an innovative lighting project designed and sponsored as main partner by Artemide.

The lighting system will guide the visitors through a new perceptive experience along the street. Nur Outdoor create a constant “flow of light” and project light blades of different colours onto the facades, creating a perspectival vision.

Nur Outdoor project goes beyond the realm of the light performance. This intelligent and last generation platform is integrated in a smart and “SENSEable” city network. This allows the measurement of different parameters of usage and data exchange open to different applications.