A New Baselworld

The next edition of Baselworld will be held from 30 April 30 to 5 May 2020, more open, more connected, and richer in content, as Managing Director of Baselworld Michel Loris-Melikoff explains in our interview.

What will be the major changes for the 2020 edition?
Watchmaking is changing, distribution is changing, communication is changing, it was quite natural that Baselworld should also be transformed. For visitors and journalists, the 2020 edition will offer a new face. But for all, Baselworld will be more accessible than ever before…

You have already reported progress in the “Gems & Pearls” sector…
Through listening, dialogue and creativity, we have been able to reposition our offers to better meet the specific expectations and needs of the players in the “Gems & Pearls” sector. To achieve this, we have worked closely with the largest international confederation of the jewellery, stone and pearl industry, CIBJO. As early as November, we had already registered an increase of more than 50% in exhibitors in this sector.

The “Community District” is also the answer to a change of approach…
Designed and conceived in collaboration with the brands, this new “Community District” concept initiates the change from the traditional B-to-B model to a platform of experiences for the entire community: retailers and distributors, media, but also collectors, end customers and enthusiasts. This absolutely innovative concept for Baselworld takes place in the heart of Hall 1.0, the place to be for watchmakers.

You emphasise the role which brands have played in the transformation of Baselworld.
This is fundamental. We have undertaken this change by listening to our exhibitors and those who would like to become a part of it. Whether in the world of watchmaking, jewellery, stones and pearls, large, medium or smaller houses, we build adapted solutions and initiate change together. You will see this more concretely when the 2020 edition opens on April 30.